A Guide to European Trademark Applications
A trademark conveys a business's identity, reputation and brand value. Securing protection is an important consideration in an increasingly competitive global market.
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Ideas, developments
and perspectives on IP.
Analysis of IP practice, AI technology and international protection, alongside news from IPLEX. Explore the articles in English.
336 articles and updates
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336 articles
PCT International Applications: Procedure, Benefits and Strategy
Technology can be a major asset for businesses entering international markets. Without appropriate protection, it may be exposed to imitation or disputes abroad.
Read articleOverseas Trademark Filing as a Market-Entry Strategy
International IP planning includes trademarks as well as patents. A company's name and brand are often among the first assets to protect, and businesses preparing to expand abroad increasingly seek advice on trademark filing.
Read articleWhy One Patent May Not Be Enough: Patent Portfolio Strategy
Developing new technology often prompts a patent application. But does a single patent provide the protection the business needs?
Read articleYongduck Kim Completes KIPA Training on Employee Invention Systems
IPLEX patent attorney Yongduck Kim completed the Korea Invention Promotion Association's specialist training on employee invention systems.
Read articleColumn: Physical AI Patents — Decision-Making Technology in OSARO Logistics Robots
AI Times, a Korean AI publication, has published Managing Partner Yongduck Kim's column on AI patents.
Read articleRussian Trademark Applications: Questions and Answers
Russia is a key member of the Eurasian Economic Union (EAEU) and a strategic trading hub connecting Europe and Asia. In recent years, Russian consumers have increased their brand awareness and loyalty in various industries such as energy, chemical, food, fashion and IT.
Read articleVietnam Patent Guide: Procedure, Costs and the PPH
Vietnam's expanding manufacturing and IT sectors are attracting patent applications from overseas companies and research institutions. Growing interest from Korea, Japan, the US and Europe reflects its increasing role in global supply chains.
Read articlePartial Trademark Refusals and Divisional Applications
Korea introduced partial refusal of trademark applications on February 4, 2023.
Read articleWhy Good Technology May Not Be Patentable: Three Pre-Filing Questions
Many businesses file patent applications for new technology, but grant rates may be lower than they expect. Technical merit alone does not establish patentability.
Read articleEU Design Applications: The System and Practical Considerations
A product's appearance often creates the first impression in a new market. Because design influences brand identity and purchasing decisions, businesses need to consider how to protect it.
Read articleColumn: SAP’s Patent for Distinguishing Human and AI Conversations
AI Times, a Korean AI publication, has published Managing Partner Yongduck Kim's column on AI patents.
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