NEWS & INSIGHTS

Ideas, developments
and perspectives on IP.

Analysis of IP practice, AI technology and international protection, alongside news from IPLEX. Explore the articles in English.

336 articles and updates

106 articles

Trademarks

Trademark Similarity Case Analysis: iSeum

The applied-for mark consists of “iSeum.” The cited mark combines a graphic element with Korean and English wording, including “SEUM MEDIA CO. LTD.” The marks differ significantly in their graphic elements, scripts and number of letters.

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Trademarks

Trademark Similarity: Summary of a Court Decision

For the cited provision of Article 7(1) of the Trademark Act, similarity of goods is assessed according to ordinary trading perceptions. Relevant factors include quality, shape, purpose, production and sales channels, and the range of consumers.

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Trademarks

Trademark Similarity Case: CARTE BLUE

The applied-for mark consists of “CARTE BLUE,” while the cited mark combines a graphic with “CARTEBLANCHE.” The graphic elements and different lettering distinguish their appearances.

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