NEWS & INSIGHTS

Ideas, developments
and perspectives on IP.

Analysis of IP practice, AI technology and international protection, alongside news from IPLEX. Explore the articles in English.

443 articles and updates

443 articles

Trademarks

Trademark Similarity Case: M Plus

The applied-for mark combines a large “M” at the upper left, two intersecting curves in the center and “Plus” at the lower right. The words “Mobile card” appear above in very small lettering.

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Trademarks

Trademark Similarity: A Figurative-Mark Case

The analysis considers appearance, sound and meaning objectively, as a whole and through separate observation. A shared dominant visual impression can be important, particularly when the marks are used on the same goods.

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Trademarks

Trademark Similarity: Examining a Judicial Decision

The plaintiff argued that the registered mark resembled the dominant elements of earlier registrations 1 through 9. Those elements combine two opposing “e” shapes, open at the outer sides and without a central horizontal line. The registered mark instead depicts the eighth Greek letter, theta.

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Trademarks

Trademark Similarity Case: Gyeongju Bread

The wording in both signs consists of the geographic name “Gyeongju” and the generic term “bread,” which lack distinctiveness on their own. The comparison therefore turns to the graphics, including the registered mark's stylized face-pattern roof tile and cloud-like features.

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Trademarks

Trademark Similarity Case: 700

Service-mark similarity is assessed objectively through overall and separate observation of appearance, sound and meaning, focusing on how consumers and traders perceive the source of the services.

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