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Trademark Similarity: Ellis versus PERRY ELLIS

A composite mark need not always be pronounced or understood in its entirety. Where its elements are separable, an independently distinctive element may determine how the mark is referred to or understood; more than one such reading may be possible.

2007 Heo 3042 Trademark registration invalidation
[Decisions]
A composite mark may be identified by a separable dominant element when separate perception is natural. If one of its possible pronunciations or concepts is identical or similar to another mark, that can support a finding of similarity.

Earlier registered mark
Registered mark at issue
Illustration: Trademark Similarity: Ellis versus PERRY ELLISIllustration: Trademark Similarity: Ellis versus PERRY ELLIS

[Judgment]
1. The marks
PERRY ELLIS is the name of an American fashion designer. Its first-name and surname components can be perceived separately, allowing ELLIS to function independently.
2. Designated Goods
The Class 25 goods were identical or similar to those of the earlier registration.
[Decisions]
When the earlier mark is identified by ELLIS, it has the same pronunciation as the registered mark. Use on the similar goods could therefore cause confusion.

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