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Trademark Similarity: Onggijangi Hangari Kalguksu versus Hangari

The registered service mark consists of the Korean wording “Onggijangi Hangari Kalguksu,” while the earlier mark consists of “Hangari.” Viewed as complete expressions, they differ in appearance, sound and meaning. The analysis then considers the role of individual elements within that overall assessment.

2006 Heo 2578 Trademark registration invalidation
Earlier registered Service Mark
The Registered Service Mark
Illustration: Trademark Similarity: Onggijangi Hangari Kalguksu versus HangariIllustration: Trademark Similarity: Onggijangi Hangari Kalguksu versus Hangari

[Comparison]
The registered Korean word mark Onggijangi Hangari Kalguksu differs as a whole from the earlier Hangari mark. The court then considered whether a dominant distinctive element could be identified.
Hangari means a storage jar, traditionally used for fermenting and storing food. For restaurant services, Hangari Kalguksu suggests noodles served in such a jar and is descriptive rather than a distinctive dominant element.
Onggijangi means a potter. It does not immediately describe the restaurant services and can serve as their source identifier. Comparing Onggijangi with Hangari reveals differences in appearance, pronunciation and concept.
[Decisions]
The service marks were therefore dissimilar and unlikely to cause source confusion even on identical or similar services.

Read the Korean source

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