NEWS & INSIGHTS

Trademark Similarity Case Analysis: now

The applied-for trademark and service mark stylize the “O” in “NOW.” The graphic treatment does not prevent the wording from being recognized as “NOW.”

2002 Heo 2204 (dismissed)
Cited mark
Applied-for mark
Illustration: Trademark Similarity Case Analysis: nowIllustration: Trademark Similarity Case Analysis: now
[Similarity of the marks]
The applied-for trademark and service mark stylize the “O” in “NOW.” The graphic treatment does not prevent the wording from being recognized as “NOW.”
Cited markIllustration: Trademark Similarity Case Analysis: nowThe cited mark combines a graphic with NOWCOM and its Korean rendering. The elements are separable. COM abbreviates computer and is weak for the designated computer goods, leaving NOW as the dominant element.
Although their overall appearances differ, the applied-for mark and the cited mark can both be pronounced and understood as NOW.
[Decisions]
Use on the relevant goods could therefore confuse consumers about commercial source.

Read the Korean source

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