Analysis of IP practice, AI technology and international protection, alongside news from IPLEX. Explore the articles in English.
336 articles and updates
33 articles
The Philippines is a growing Southeast Asian market with an increasing Korean business presence. Companies planning to offer goods or services there should consider local trademark protection.
Read articleTrademark protection is a fundamental part of IP planning for businesses entering overseas markets.
Read articleA trademark conveys a business's identity, reputation and brand value. Securing protection is an important consideration in an increasingly competitive global market.
Read articleRussia is a key member of the Eurasian Economic Union (EAEU) and a strategic trading hub connecting Europe and Asia. In recent years, Russian consumers have increased their brand awareness and loyalty in various industries such as energy, chemical, food, fashion and IT.
Read articleTrademark protection is an early consideration in international expansion. As a financial and trading hub connecting mainland China with global markets, Hong Kong has particular strategic importance for many businesses.
Read articleBusinesses entering Japan should consider trademark protection early. Although the system resembles Korean practice, procedures and examination standards differ in important respects.
Read articleThe US is a major consumer market with intense competition between brands. Korean businesses entering the market should plan their trademark protection early.
Read articleBusinesses entering international markets need to plan brand protection. Delays in securing trademark rights can expose even competitive products and services to counterfeiting, imitation and unauthorized use, particularly as online sales and cross-border distribution expand.
Read articleBusinesses filing in Canada may assume its trademark rules match US practice. An important distinction is that Canada does not require proof of use at the application stage in the same way as the US system.
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