TECHNOLOGY / IN DEPTH

Brand Portfolio Management

We review brand use, ownership, goods and services, renewals and licensing to assess how well the trademark portfolio serves the business. The focus is on meaningful coverage and use, beyond the number of registrations.

WHAT WE REVIEW

Key technical and IP issues

  1. 01

    Map the brand structure to the rights portfolio to identify gaps and overlaps.

  2. 02

    Review use evidence, licenses and ownership changes.

  3. 03

    Prioritize additional filings and maintenance in light of product and market changes.

Information to support the initial review

  • Applications and registrations by jurisdiction
  • Evidence of actual brand use
  • Change, licensing and renewal records

You can begin a discussion before all the documents are available. Your development stage and planned disclosures help us establish priorities and agree the scope of work.

Turning technical analysis into an IP plan

Our technical analysis guides prior art searches, filing strategy, prosecution and rights analysis. We agree the scope, deliverables and timetable for each engagement.

Put your IP strategy into practice.