Technical and IP considerations
01 / IN DEPTH
Brand Names & Logos
We assess names, logos and slogans against the relevant goods, services and earlier rights. Current use, launch plans and intended markets guide clearance and filing priorities.
Explore this technology ↗02 / IN DEPTHProduct Designs & Visual Features
We assess the visual features that distinguish a product, including its overall appearance and distinctive parts. Product variations, drawing requirements and disclosure history inform the design filing strategy.
Explore this technology ↗03 / IN DEPTHBrand Portfolio Management
We review brand use, ownership, goods and services, renewals and licensing to assess how well the trademark portfolio serves the business. The focus is on meaningful coverage and use, beyond the number of registrations.
Explore this technology ↗Our approach
We review the marks, goods and services, product appearance and target markets to develop filing and ongoing rights-management strategies.