Yongduck Kim’s new book, The Coupang Patent, Trademark and Design Dispute Handbook, has been published.
A seller may find that a product generating steady sales one day is suspended the next after an intellectual property complaint. Sales can stop, advertising expenditure may no longer generate revenue, and the seller may also face concerns about the account itself.
The book discusses a complaint-handling sequence in which a listing may be blocked before a subsequent review of the merits. In that situation, a seller needs to explain its position and submit supporting evidence concerning the patent, trademark, design or copyright allegation. The announcement describes this practical problem from the seller’s perspective; the platform’s applicable procedures must be checked for the particular case.
The handbook presents practical response strategies drawn from the author’s experience handling infringement disputes. It brings together the IP issues sellers need to understand when preparing a response to a suspension.
Publisher’s review
The publisher recommends the book to Coupang sellers as a practical guide to IP complaints and listing suspensions.
Its focus extends beyond an outline of intellectual property law to the operating context of the platform. Drawing on Yongduck Kim’s dispute work, it explains steps sellers can take when responding to product or account restrictions they believe are unjustified.
Cases and reinstatement examples are organized around trademarks, designs, patents and copyright. The book discusses the nature of a complaint, the points to address in a response and the use of a patent attorney’s written opinion. Examples address issues such as disclosure before filing, prior-use rights and fair use where relevant to the rights and circumstances involved.
The review emphasizes that a suspension may affect revenue, the brand and the continued operation of an account. It presents prevention and timely, evidence-based responses as practical ways to manage those risks.
For sellers planning to build a sustainable business, the book places the ability to respond to IP issues alongside product competitiveness. It aims to help readers prepare for disputes and protect their business when a complaint arises.
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A Practical Guide to Coupang Patent, Trademark and Design Disputes
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