# Brand Portfolio Management

We review brand use, ownership, goods and services, renewals and licensing to assess how well the trademark portfolio serves the business. The focus is on meaningful coverage and use, beyond the number of registrations.

Source: https://www.iplexlaw.co.kr/en/expertise/brands-designs/brand-portfolios

HOME / TECHNOLOGY / IN DEPTH TECHNOLOGY / IN DEPTH Brand Portfolio Management We review brand use, ownership, goods and services, renewals and licensing to assess how well the trademark portfolio serves the business. The focus is on meaningful coverage and use, beyond the number of registrations. WHAT WE REVIEW Key technical and IP issues 01 Map the brand structure to the rights portfolio to identify gaps and overlaps. 02 Review use evidence, licenses and ownership changes. 03 Prioritize additional filings and maintenance in light of product and market changes. Information to support the initial review Applications and registrations by jurisdiction Evidence of actual brand use Change, licensing and renewal records You can begin a discussion before all the documents are available. Your development stage and planned disclosures help us establish priorities and agree the scope of work. Turning technical analysis into an IP plan Our technical analysis guides prior art searches, filing strategy, prosecution and rights analysis. We agree the scope, deliverables and timetable for each engagement. ↗ Related prosecution services ↗ Disputes & appeals TALK TO IPLEX Discuss the features that set your technology apart. Discuss this technology ↗ ↗ Trademark & Design Protection 01 / IN DEPTH Brand Names & Logos We assess names, logos and slogans against the relevant goods, services and earlier rights. Current use, launch plans and intended markets guide clearance and filing priorities. Explore this technology ↗ 02 / IN DEPTH Product Designs & Visual Features We assess the visual features that distinguish a product, including its overall appearance and distinctive parts. Product variations, drawing requirements and disclosure history inform the design filing strategy. Explore this technology ↗ 03 / IN DEPTH Brand Portfolio Management We review brand use, ownership, goods and services, renewals and licensing to assess how well the trademark portfolio serves the business. The focus is on meaningful coverage and use, beyond the number of registrations. Explore this technology ↗

- https://www.iplexlaw.co.kr/en
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- https://www.iplexlaw.co.kr/en/expertise/brands-designs
- https://www.iplexlaw.co.kr/en/expertise/brands-designs/brand-names
- https://www.iplexlaw.co.kr/en/expertise/brands-designs/product-appearance
- https://www.iplexlaw.co.kr/en/expertise/brands-designs/brand-portfolios