# Trademark Similarity: Cyber Frontier versus New Frontier

The applied-for mark is a coined expression written in seven Korean characters. The analysis considers how Korean consumers and traders would understand its English-derived wording and pronunciation.

Source: https://www.iplexlaw.co.kr/en/blog/968594

HOME / NEWS & INSIGHTS NEWS & INSIGHTS Trademark Similarity: Cyber Frontier versus New Frontier The applied-for mark is a coined expression written in seven Korean characters. The analysis considers how Korean consumers and traders would understand its English-derived wording and pronunciation. Trademarks 2023.12.14 published IPLEX 2 min read 2002 Heo 2709 (dismissed) Category Cited mark Applied-for mark Mark New Frontier New Frontier CyberFrontier Designated Goods Books, newspapers, magazines, pamphlets, Recorded tape (not music) Books, newspapers, magazines, pamphlets, Phone card, phone book, painting, etc. [Similarity of the marks] The applied-for mark consists of seven Korean characters and is not an established Korean word with an independent meaning predating the application. Given ordinary familiarity with English, consumers would understand it as a coined combination of Korean transliterations of “cyber”, meaning virtual or relating to cyberspace, and “frontier”, meaning a border region or unexplored field. The combination does not create a new unified concept, and its parts are not so inseparable that separate observation would be unnatural. It can therefore be perceived or pronounced by “Frontier” alone. In the cited mark, the Korean and English elements meaning “new” describe the quality or utility of the designated goods and lack distinctiveness. The dominant elements are the Korean transliteration of “Frontier” and the English word “Frontier”. When the applied-for mark is perceived or pronounced by that element alone, it coincides with the Korean element of the cited mark. The marks are accordingly identical or similar in concept and pronunciation. [Designated goods] The applied-for mark's books, newspapers, magazines and pamphlets are also covered by the cited mark. Use of the similar marks on these goods could lead consumers to believe that they come from the same producer or seller. [Decisions] The trademark is similar. Read the Korean source This article reflects the information available when it was published. Contact us to discuss your circumstances. Discuss this topic ↗ All articles Related service: Designs & trade marks ↗ Related service: IP disputes & appeals ↗ TALK TO IPLEX Discuss your IP questions We consider your technology and business needs together. ↗ Contact us Newer Trademark Similarity Case: CARTE BLUE ↗ Older Trademark Similarity: Case Summary ↗ Related insights Trademarks 2026.10.01 TikTok for confectionery: dilution can prevent registration in Korea Korean Patent Court case 2025Heo10379 explains why different goods and later commercial success did not overcome the reputation and distinctiveness of TikTok. ↗ Read article Trademarks 2026.09.30 Can Fear of a Trade Mark Dispute Justify Non-Use? Korean Supreme Court decision 2024후10504 separates an intention to launch from actual use and objective obstacles beyond the owner’s control. ↗ Read article Trademarks 2026.09.29 An App Name: A Mark for Software or for the Service It Delivers? The 010PAY decision, 2025허10405, considers actual transactions, revenue and the proper subject of Korean trade mark scope proceedings. ↗ Read article

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