# Trademark Similarity Case Analysis: now

The applied-for trademark and service mark stylize the “O” in “NOW.” The graphic treatment does not prevent the wording from being recognized as “NOW.”

Source: https://www.iplexlaw.co.kr/en/blog/963243

HOME / NEWS & INSIGHTS NEWS & INSIGHTS Trademark Similarity Case Analysis: now The applied-for trademark and service mark stylize the “O” in “NOW.” The graphic treatment does not prevent the wording from being recognized as “NOW.” Trademarks 2023.12.05 published IPLEX 2 min read 2002 Heo 2204 (dismissed) Cited mark Applied-for mark [Similarity of the marks] The applied-for trademark and service mark stylize the “O” in “NOW.” The graphic treatment does not prevent the wording from being recognized as “NOW.” Cited mark The cited mark combines a graphic with NOWCOM and its Korean rendering. The elements are separable. COM abbreviates computer and is weak for the designated computer goods, leaving NOW as the dominant element. Although their overall appearances differ, the applied-for mark and the cited mark can both be pronounced and understood as NOW. [Decisions] Use on the relevant goods could therefore confuse consumers about commercial source. Read the Korean source This article reflects the information available when it was published. Contact us to discuss your circumstances. Discuss this topic ↗ All articles Related service: Designs & trade marks ↗ Related service: IP disputes & appeals ↗ TALK TO IPLEX Discuss your IP questions We consider your technology and business needs together. ↗ Contact us Newer Trademark Similarity: Reviewing Judicial Reasoning ↗ Older Trademark Similarity Case: SOLO ↗ Related insights Trademarks 2026.10.01 TikTok for confectionery: dilution can prevent registration in Korea Korean Patent Court case 2025Heo10379 explains why different goods and later commercial success did not overcome the reputation and distinctiveness of TikTok. ↗ Read article Trademarks 2026.09.30 Can Fear of a Trade Mark Dispute Justify Non-Use? Korean Supreme Court decision 2024후10504 separates an intention to launch from actual use and objective obstacles beyond the owner’s control. ↗ Read article Trademarks 2026.09.29 An App Name: A Mark for Software or for the Service It Delivers? The 010PAY decision, 2025허10405, considers actual transactions, revenue and the proper subject of Korean trade mark scope proceedings. ↗ Read article

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