# Trademark Similarity: Judicial Analysis

The registered mark combines the Korean name Cheokju Donghaebi with the Chinese characters “陟州東海碑”, arranged vertically. The cited mark combines a graphic with a smaller Korean rendering of that name. They differ markedly in their graphics, Chinese characters and the size of the Korean lettering, so their appearances…

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HOME / NEWS & INSIGHTS NEWS & INSIGHTS Trademark Similarity: Judicial Analysis The registered mark combines the Korean name Cheokju Donghaebi with the Chinese characters “陟州東海碑”, arranged vertically. The cited mark combines a graphic with a smaller Korean rendering of that name. They differ markedly in their graphics, Chinese characters and the size of the Korean lettering, so their appearances… Trademarks 2023.11.27 published IPLEX 3 min read 2002 Hu 598 (dismissed) Category Cited mark Registered mark at issue Mark Designated Goods Class 26: bottles, vases, jars, white porcelain and blue porcelain [Similarity of the applied-for and cited marks] 1. Appearance The registered mark combines the Korean name Cheokju Donghaebi with the Chinese characters “陟州東海碑”, arranged vertically. The cited mark combines a graphic with a smaller Korean rendering of that name. They differ markedly in their graphics, Chinese characters and the size of the Korean lettering, and are not similar in appearance. 2. Pronunciation and concept The registered mark can be pronounced Cheokju Donghaebi and understood as the named East Sea monument. The cited mark's wording can be perceived separately from its graphic and has the same pronunciation and concept. [Designated goods] Celadon and white porcelain are types of ceramics and are traded as such. They were therefore identical or similar to the cited mark's ceramic goods. Vases and shallow display bowls can be ceramic products and may share producers, sellers and customers with the cited ceramics. [Decisions] Although the marks differed in appearance, their identical pronunciation and concept created a likelihood of confusion. The relevant vases and display bowls were also identical or similar to the cited ceramic goods. Read the Korean source This article reflects the information available when it was published. Contact us to discuss your circumstances. Discuss this topic ↗ All articles Related service: Designs & trade marks ↗ Related service: IP disputes & appeals ↗ TALK TO IPLEX Discuss your IP questions We consider your technology and business needs together. ↗ Contact us Newer Trademark Similarity Case: Anbeullin and evelyn ↗ Older Service Mark Similarity: Case Review ↗ Related insights Trademarks 2026.10.01 TikTok for confectionery: dilution can prevent registration in Korea Korean Patent Court case 2025Heo10379 explains why different goods and later commercial success did not overcome the reputation and distinctiveness of TikTok. ↗ Read article Trademarks 2026.09.30 Can Fear of a Trade Mark Dispute Justify Non-Use? Korean Supreme Court decision 2024후10504 separates an intention to launch from actual use and objective obstacles beyond the owner’s control. ↗ Read article Trademarks 2026.09.29 An App Name: A Mark for Software or for the Service It Delivers? The 010PAY decision, 2025허10405, considers actual transactions, revenue and the proper subject of Korean trade mark scope proceedings. ↗ Read article

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