# Trademark Similarity Case: dodo cosmetics

Trademark and service-mark similarity is assessed objectively through overall and separate observation of appearance, sound and meaning. The question is whether the marks may cause confusion about commercial origin; similarity in one aspect is considered within that overall assessment.

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HOME / NEWS & INSIGHTS NEWS & INSIGHTS Trademark Similarity Case: dodo cosmetics Trademark and service-mark similarity is assessed objectively through overall and separate observation of appearance, sound and meaning. The question is whether the marks may cause confusion about commercial origin; similarity in one aspect is considered within that overall assessment. Trademarks 2023.10.31 published IPLEX 4 min read 2001Dang1338 Cited mark Registered mark at issue Mark Designated Goods Baby powder, baby oil and other goods Beauty services and makeup training [Similarity of the marks] 1. Legal principles Similarity between a trademark and service mark is assessed through appearance, pronunciation and concept, considering the likelihood of confusion about the goods' or services' source. 2. Comparison The service mark combines dodo cosmetics with its Korean rendering. The cited mark uses Peerless, larger Korean Dodo lettering and a rabbit graphic. Their appearances differ, but the shared dominant Dodo element makes the marks similar. [Designated goods] 1. Legal principles Similarity between goods and services depends on their relationship, whether they commonly share providers, purposes, sales locations and customers, and whether similar marks would cause source confusion. The relationship should not be assumed merely because goods are used while providing a service. 2. Comparison Cosmetics such as creams and brushes differ from makeup consultation, instruction and research services. Although cosmetics businesses may provide such advice, they commonly do so without charge as a promotional activity rather than as a separately identified service business. [Decisions] The court did not find a sufficiently close relationship to conclude that use of the same mark on these goods and services would cause source confusion. Read the Korean source This article reflects the information available when it was published. Contact us to discuss your circumstances. Discuss this topic ↗ All articles Related service: Designs & trade marks ↗ Related service: IP disputes & appeals ↗ TALK TO IPLEX Discuss your IP questions We consider your technology and business needs together. ↗ Contact us Newer Trademark Similarity Case: BOSS AUDIO SYSTEMS ↗ Older Trademark Similarity Case: Noblesse Furniture ↗ Related insights Trademarks 2026.10.01 TikTok for confectionery: dilution can prevent registration in Korea Korean Patent Court case 2025Heo10379 explains why different goods and later commercial success did not overcome the reputation and distinctiveness of TikTok. ↗ Read article Trademarks 2026.09.30 Can Fear of a Trade Mark Dispute Justify Non-Use? Korean Supreme Court decision 2024후10504 separates an intention to launch from actual use and objective obstacles beyond the owner’s control. ↗ Read article Trademarks 2026.09.29 An App Name: A Mark for Software or for the Service It Delivers? The 010PAY decision, 2025허10405, considers actual transactions, revenue and the proper subject of Korean trade mark scope proceedings. ↗ Read article

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