# Trademark Similarity Case: Noblesse Furniture

The registered mark combines Korean wording transliterating “NOBLESSE,” meaning nobility, with the Korean word for furniture. Red dots separate the characters and a graphic sits above them. Its appearance differs from the earlier registered marks.

Source: https://www.iplexlaw.co.kr/en/blog/941252

HOME / NEWS & INSIGHTS NEWS & INSIGHTS Trademark Similarity Case: Noblesse Furniture The registered mark combines Korean wording transliterating “NOBLESSE,” meaning nobility, with the Korean word for furniture. Red dots separate the characters and a graphic sits above them. Its appearance differs from the earlier registered marks. Trademarks 2023.10.30 published IPLEX 2 min read 2007 Heo 3738 Trademark registration invalidation Earlier registered Trademark 1 The Earlier registered Trademark 2 Registered mark at issue [Comparison] 1. Appearance The registered mark combines Korean wording transliterating “NOBLESSE,” meaning nobility, with the Korean word for furniture. Red dots separate the characters and a graphic sits above them. Its appearance differs from the earlier registered marks. 2. The Pronunciation The registered mark would be pronounced Noblesse or Noblesse Furniture; earlier mark 1 as Nobls or Nobls Bed; and earlier mark 2 as Noble. Noblesse was familiar in Korea and its stressed additional syllable distinguished it from the other pronunciations. 3. The concept NOBLS did not clearly convey the registered mark's concept of noble furniture. NOBLE shared some meaning with Noblesse but was weak for furniture because it also suggests fine or excellent quality. The clear visual and phonetic differences outweighed that conceptual overlap. [Decisions] The registered mark was neither identical nor similar to the earlier marks. Read the Korean source This article reflects the information available when it was published. Contact us to discuss your circumstances. Discuss this topic ↗ All articles Related service: Designs & trade marks ↗ Related service: IP disputes & appeals ↗ TALK TO IPLEX Discuss your IP questions We consider your technology and business needs together. ↗ Contact us Newer Trademark Similarity Case: dodo cosmetics ↗ Older Trademark Similarity Case: Sinjeonggol Traditional Bone Soup ↗ Related insights Trademarks 2026.10.01 TikTok for confectionery: dilution can prevent registration in Korea Korean Patent Court case 2025Heo10379 explains why different goods and later commercial success did not overcome the reputation and distinctiveness of TikTok. ↗ Read article Trademarks 2026.09.30 Can Fear of a Trade Mark Dispute Justify Non-Use? Korean Supreme Court decision 2024후10504 separates an intention to launch from actual use and objective obstacles beyond the owner’s control. ↗ Read article Trademarks 2026.09.29 An App Name: A Mark for Software or for the Service It Delivers? The 010PAY decision, 2025허10405, considers actual transactions, revenue and the proper subject of Korean trade mark scope proceedings. ↗ Read article

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