# Trademark Similarity Case: Indeli

A composite word mark is generally assessed through the appearance, sound and meaning of the wording as a whole. An independently distinctive component may also influence how the mark is perceived in trade.

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HOME / NEWS & INSIGHTS NEWS & INSIGHTS Trademark Similarity Case: Indeli A composite word mark is generally assessed through the appearance, sound and meaning of the wording as a whole. An independently distinctive component may also influence how the mark is perceived in trade. Trademarks 2023.01.12 published IPLEX 3 min read 2011 Heo 9412 Trademark refusal [General principles of similarity assessment] A composite word mark is ordinarily assessed as a whole. A distinctive component may be considered separately where consumers would naturally perceive it that way. Pronunciation is an important factor in comparing word marks. Service similarity depends on trade practice, including the nature and content of the services, how and where they are provided, and the providers and consumers involved. Earlier registered Service Mark Applied-for service mark Mark Intelli Pizza Intelli Pizza Indelli Designated Services Pizza Restaurant Curry Restaurant [Assessment] 1. Similarity of the marks 1) Appearance and concept The marks differ in composition and syllable count. “Indelli” is a coined expression without a definite concept. “Intelli” derives from the Russian “intelligentsia”, referring to intellectuals, so the concepts cannot readily be compared. 2) Pronunciation When the earlier mark is shortened to “Intelli”, both marks have three Korean syllables. The first and third syllables coincide, and the second syllables are phonetically close, giving them similar overall pronunciations. 3) Overall assessment Their similar pronunciations may cause consumers or traders to confuse the source of the services. 2. Similarity of the designated services Curry is commonly served in general restaurants and buffets and is also used on pizza. Curry and pizza restaurant services overlap in providers and consumers, supporting a finding that the services are similar. 3. Conclusion The marks and their designated services are similar. Read the Korean source This article reflects the information available when it was published. Contact us to discuss your circumstances. Discuss this topic ↗ All articles Related service: Designs & trade marks ↗ Related service: IP disputes & appeals ↗ TALK TO IPLEX Discuss your IP questions We consider your technology and business needs together. ↗ Contact us Newer Trademark Similarity Case: Ganji ↗ Older IP Daily Column: The Hermès Birkin NFT Case ↗ Related insights Trademarks 2026.10.01 TikTok for confectionery: dilution can prevent registration in Korea Korean Patent Court case 2025Heo10379 explains why different goods and later commercial success did not overcome the reputation and distinctiveness of TikTok. ↗ Read article Trademarks 2026.09.30 Can Fear of a Trade Mark Dispute Justify Non-Use? Korean Supreme Court decision 2024후10504 separates an intention to launch from actual use and objective obstacles beyond the owner’s control. ↗ Read article Trademarks 2026.09.29 An App Name: A Mark for Software or for the Service It Delivers? The 010PAY decision, 2025허10405, considers actual transactions, revenue and the proper subject of Korean trade mark scope proceedings. ↗ Read article

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