# New Book: Resolving Coupang Patent, Trademark and Design Disputes

Yongduck Kim’s new book, The Coupang Patent, Trademark and Design Dispute Handbook, has been published.

Source: https://www.iplexlaw.co.kr/en/blog/1311790

HOME / NEWS & INSIGHTS NEWS & INSIGHTS New Book: Resolving Coupang Patent, Trademark and Design Disputes Yongduck Kim’s new book, The Coupang Patent, Trademark and Design Dispute Handbook, has been published. IPLEX News 2025.09.12 published IPLEX 2 min read Yongduck Kim’s new book, The Coupang Patent, Trademark and Design Dispute Handbook, has been published. A seller may find that a product generating steady sales one day is suspended the next after an intellectual property complaint. Sales can stop, advertising expenditure may no longer generate revenue, and the seller may also face concerns about the account itself. The book discusses a complaint-handling sequence in which a listing may be blocked before a subsequent review of the merits. In that situation, a seller needs to explain its position and submit supporting evidence concerning the patent, trademark, design or copyright allegation. The announcement describes this practical problem from the seller’s perspective; the platform’s applicable procedures must be checked for the particular case. The handbook presents practical response strategies drawn from the author’s experience handling infringement disputes. It brings together the IP issues sellers need to understand when preparing a response to a suspension. Publisher’s review The publisher recommends the book to Coupang sellers as a practical guide to IP complaints and listing suspensions. Its focus extends beyond an outline of intellectual property law to the operating context of the platform. Drawing on Yongduck Kim’s dispute work, it explains steps sellers can take when responding to product or account restrictions they believe are unjustified. Cases and reinstatement examples are organized around trademarks, designs, patents and copyright. The book discusses the nature of a complaint, the points to address in a response and the use of a patent attorney’s written opinion. Examples address issues such as disclosure before filing, prior-use rights and fair use where relevant to the rights and circumstances involved. The review emphasizes that a suspension may affect revenue, the brand and the continued operation of an account. It presents prevention and timely, evidence-based responses as practical ways to manage those risks. For sellers planning to build a sustainable business, the book places the ability to respond to IP issues alongside product competitiveness. It aims to help readers prepare for disputes and protect their business when a complaint arises. View the book at the bookstore Read the Korean source Explore the book A Practical Guide to Coupang Patent, Trademark and Design Disputes View book at the bookstore ↗ ↗ Book details This article reflects the information available when it was published. Contact us to discuss your circumstances. Discuss this topic ↗ All articles ON THIS PAGE Publisher’s review TALK TO IPLEX Discuss your IP questions We consider your technology and business needs together. ↗ Contact us Newer Visit by Mei Tsang of Umberg Zipser ↗ Older Patent Analysis Column Published in AI Times ↗ Related insights IPLEX News 2026.08.20 AI Paper Analysis: In-Place Test-Time Training Most large language models are deployed with fixed weights after training. Even when a user supplies a long document, the model processes its tokens within the attention mechanism and context window without directly adapting its weights to that document. In-Place Test-Time Training explores an alternative... ↗ Read article IPLEX News 2026.08.03 Column: C3.ai Patents and the Future of Enterprise AI Agents AI Times, a Korean AI publication, has published Managing Partner Yongduck Kim's column on generative AI patents. ↗ Read article IPLEX News 2026.07.29 Ideas Become Business Assets When They Become Rights Startup IP work must align protection before disclosure, payment within the project's funding period and the documentation needed for expense reconciliation. At IPLEX, Managing Partner Yongduck Kim analyzes a startup's technology, brand and product appearance to guide patent, trademark and design applications... ↗ Read article

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